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Maximising Customer Lifetime Value: A Key to Sustainable Growth
Focusing on customer retention and maximising Customer Lifetime Value (CLV) can be significantly more profitable than acquisition. But...
Is your business ready for revenue operations?
Revenue operations (also known as RevOps) align sales, marketing, and customer success teams towards a common goal. The result? According...
Loyalty stage within the sales funnel - give your customers some love
Jumping on one of my favourite topics here again – the “old” vs “new” way of looking at the sales funnel. In its classic form it finishes...
Why sales teams need a deep understanding of marketing for a good alignment
Sales and marketing functions still may seem distinct in a lot of organisations, but their interdependence is undeniable. However, both...
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